Certified Sales And Marketing Program - APG Learning
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certified sales and marketing program

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sales and marketing program

Certified Sales And Marketing Program

This course is set with the view of providing candidates a medium for understanding the different dimensions involved in the field. They are introduced to the various factors necessary to be considered for the conversion of potential clients into consumers…

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Course Detail

Format:

Full Time

Duration:

1 Year

Accreditation:

TISS SVE

Course Provider:

APG Learning

Start Date:

01 August 2019

Fees:

₹1,75,000/-

Duration

3 Months

Modules

9

Hours

160

Start Date

01 Mar 2021

Course Provider:

APG Learning

Rs.30,000.00

Address:Sakal Nagar,

Gate No. 1, Baner Road,

Aundh, Pune 411 007

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About Course

This course is set with the view of providing candidates a medium for understanding the different dimensions involved in the field. They are introduced to the various factors necessary to be considered for the conversion of potential clients into consumers of their product and service.



The program instills in students the necessary skills and abilities thereby enabling them to perform well in their functional area. They are imbibed with the aspects of analyzing data, interpreting, designing methodology for advertising, and putting it into practice. This course helps to capture the dynamic elements of marketing and sales thereby building in them the ability for pursuing higher qualifications in the field. Sales and Marketing Management opens a plethora of opportunities for candidates after the completion of the course. They are hired as Marketing Managers, Marketing Executive, in Retail Sectors, Financial Services, Marketing Companies, e-Commerce Sector and much more. The overall aim of the course is instilling in students the aspects of sales aiding them in becoming expert Sales Officers and Marketers.

Modules

Topics

Duration

Marketing

25
Marketing Concept
Market Segementation
Market Targeting
Marketing Mix
Demand Measurement and Sales Forecasting
Methods
Product Pricing positioning & strategies
Business to business marketing
Business to consumer
Retail Marketing
Product Management
Service Marketing
Case studies/ assignment

                            Sales

25
Introduction
Channel sales
Lead Generation
Consultative Selling
Collateral and Pre-sales
Presentation and Demos
Technology in Sales
Customer Acquisition
Customer Retention
Talent Management
Customer engagement
Physical Distribution & promotion
Role play/case studies/assignment

Brand Management

15
Principles Of Brand Management
360 Branding
Brand Differentiation
Strategic Brand Management
Brand Vision
Staff As Brand Builders
Brand Audit
Brand Evaluation

Digital Marketing

20
Marketing Fundamentals
Social Media Marketing
Email Marketing Advanced Level
E-commerce marketing
Search Engine Optimisation (SEO)
GOOGLE ANALYTICS
GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING
Affiliate Marketing and AdSense
Case studies/ assignment

Consumer Behavior

20
Introduction: Consumer Behavior
Personality: Personality
Consumer Perception
Socio-Cultural Influence on Consumer BehaviourConsumer Decision Process: Problem Recognition
Case studies/ assignment

Market research

10
Research Proposal: Initiating Research
Qualitative Research
Quantitative Research
Research Report: Delivering Insights
Assignment

Finance

10
Introduction: Meaning and Definition of Accounting
Financial Statements: Preparation and Presentation of Final Accounts

Excel 

15
Introduction to MS Excel
Excel Formula & Functions
Conditional Formatting
MIS Report- Pivot table & Charting

Business communication

20
Interpersonal skills
Business Writing Skills-E mail
Etiquettes
Buisness communication
Business Presentation Skills
Role play/case studies/assignment

 

Learning Outcomes

  • Understand the foundations of business.
  • Learn from the best faculty with decades of industry experience and academic excellence.
  • Learn to communicate effectively, logically, clearly, and persuasively in spoken, written, and visual form.
  • Practice decision-making and problem-solving techniques to solve business complications like a professional…
  • Comprehensive and latest industry-relevant study material and curriculum.
  • Build hands-on skills in sales & marketing through job-relevant tools, languages, and practical applications

Certificate

 

 

Tools you will Master

               

Fee Structure

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For more info and queries call on 8669689020/7350001602

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