Digital Marketing - APG Learning
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Digital Marketing

APG Learning is the education vertical of the 8-decade old, trusted Sakal Media Group. Launched with the objective of building leaders for transformational change. APG Learning’s focus is on providing a contemporary and practical learning environment to students, equipping them…

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Course Detail

Duration

2.5months

Modules

16

Hours

Start Date

23 Sep 2018

Course Provider:

APG Learning

21,190.00 25,000.00

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About Course

APG Learning is the education vertical of the 8-decade old, trusted Sakal Media Group. Launched with the objective of building leaders for transformational change. APG Learning’s focus is on providing a contemporary and practical learning environment to students, equipping them to emerge winners in an ever-changing and challenging milieu. Knowledge up-gradation is the key component for growth and success.

It organizes various knowledge disseminating programs, which include Management Entrance Study Preparation, Seminar, Workshop, Career Fairs, Conferences, and other such value-added programs. In this regard, we are willing to organize such activities in ten different cities of Maharashtra for the benefit of your students. Such value-added programs will highlight Skills required by the upcoming cadre of professional for this dynamic digital era.

 

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Educational requirements can vary according to the position; however, digital marketers, in general, work to initiate effective marketing campaigns online. A career in digital marketing typically involves using social media search engine optimization (SEO) in order to sell products, brands or ideas. Organic Social Media.

Paid Social Media, Email Marketing, Display Retargeting, Programmatic Advertising, Website Testing, Video Hosting and Content Creation are some of the social media tools.

Objective

The objective of the course is to help participants understand digital marketing methods, from a variety of perspectives-as analysts, consumers and entrepreneurs. The emphasis in this course will be on developing fundamental concepts along with practical application.

Modules

  • Digital Marketing Basics
  • Website Creation – domain and Hosting Option
  • Advanced Search Engine Optimization (SEO)
  • SEM – (Search Engine Marketing)
  • Paid media (Google search Ads, What is Display Advertising + Showing Ads, You Tube Video Marketing, Mobile Apps Engagement, Conversion, What Is Remarketing?)
  • Google ANALYTICS
  • Google search console
  • SOCIAL MEDIA Marketing and ORM
  • For Start-up and Business Entrepreneur: Media Planning
  • DBM + Content Marketing + Media Buying
  • About promoting your mobile app
  • Email Marketing + Message marketing + Whatsapp + Facebook Messenger
  • DATA studio – advanced reporting Tool
  • Google AdSense
  • Affiliate Marketing
  • Growth Hacking Overview

USP

  • Curriculum compliant
  • Highly experienced and qualified faculties
  • Latest versions
  • Hands on experience
  • 100 % quality assurance in training
  • Internships and 100% placement assistance will be provided
  • Preparation for various Certification Exams

Learning Outcomes

After successfully completing the course-

  • One will have a thorough understanding on the various aspects of digital marketing.
  • One can get various jobs opportunities related to digital marketing.
  • One can use these digital marketing techniques to expand their existing business.
  • One can apply for various Certification Exams
  • One can start his own marketing agency

 

Who Should Attend

  • Students
  • House Wife
  • Business development Managers
  • Start-up owners
  • Freelancers
  • Sales and marketing Managers
  • Local business holders
  • Other Working professionals

 

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